Patent attributes
A bar code reader which includes an image display system to more effectively promote retailers and their products. The bar code reader includes a housing portion and an image display system in the housing portion. An example bar code reader includes a dual-aperture bar code reader with a first housing portion containing a substantially horizontal aperture through which first scanning light beams pass for scanning an item, and a second housing portion vertically extending from a checkout counter containing a substantially vertical aperture through which second scanning light beams pass for scanning the item. The second housing portion includes a surface visible to the customer and an image display system in the surface.