The invention relates to a novel cosmetic product with special flexibility and stretching characteristics, so-called “stretch-mascara”. The mascara has an oil phase and an aqueous phase, said oil phase containing 2 to 10 wt. % of an unbranched polyethylene wax with a molecular weight of 400 to 1500 Dalton, in relation to the weight of the oil phase, and at least one other wax or oil or mixture thereof. The aqueous phase contains 0.5 to 5% of a film former PVP/PVP-VA, polyquaternium-46 and mixtures thereof. The product also contains 0.5 to 20 wt. % of an external film former phase with a water-soluble film former selected from the group PEG/PPG-25/25 dimethicone/carylates/t-butyl acrylates copolymer, polyurethane-1 and mixtures thereof.