Clip for attaching a bed liner to a cargo area of a vehicle such as a pickup truck can include a body to which is attached an ear, and attached to the ear, a toe that can engage a vertical portion of a wall of the bed liner; optionally, a hole may be provided in the body to disengage the toe from the bed liner wall opposite the toe. The clip in another embodiment can include a body to which is attached a biasing upper extension arm, and a laterally directed retaining member, and between the body and the laterally directed retaining member is provided at least one gap for receiving a wall portion of the bed liner; optionally, a recess may be provided to accommodate a blind lip tab of the pickup truck cargo area wall.