A portable beverage cooler comprises an automobile tire and a bottom membrane attached thereto. Optionally, a drain valve may be inserted in the side wall of the tire to facilitate draining liquid from inside the beverage cooler. Additionally, a pair of handles may be attached to the cooler to enhance its portability. Also, a base may be attached to the tire and/or rollers may be attached to the base or to the tire to increase the portability and point-of-sale functionality of the cooler.