US Patent 7252200 Display assembly

A display assembly apparatus and method of assembly using a folded frame and structurally reinforcing shelf for shipping and displaying products. The display uses a planar sheet for compact shipping which is adapted to be folded into the form of a vertically rising cabinet having a vertical supporting member defining shelf apertures which correspond to extending tabs on a shipping tray that allows for product to be shipped in the tray and then directly installed into the cabinet without the problems normally associated with stock transfer from shipping cartons to display areas.