An extended use reminder device (100) operable on the exterior flat or curved surface of an article includes a selectable member (102) including a plurality of individually selectable positions. The selectable member comprises a deformable plastic structure (110) or plurality of plastic structures attached to a deformable sheet member (112). A movable pointer or selector (106) securely interlocks with the plastic structure at one of the selected positions to form a reminder. A single device fits a great variety of containers and allows for a high degree of customization. The device is suitable for manual or automated assembly and application to a container.