Cigarettes manufactured using modified automated cigarette making apparatus can possess smokable rods having additive materials applied to paper wrapping materials as patterns. The additive materials can be applied to a continuous paper web using rollers.) One of those rollers can have a series of pockets in its roll face to receive additive formulation from a reservoir and to define the pattern of the formulation on the paper. The additive material in the recessed pockets of a first roller can be transferred in a controlled manner to a second roller and from the second roller to desired locations on the paper web. The additive material can also be applied to a transfer roller, transferred from the transfer roller to pick-up roller, transferred from the pick-up roller to an application roller, and transferred to the paper web that passes between the application roller and a back-up roller.