A lift and secure latch assembly for a vehicle tailgate includes a pair of cables capable of applying upward force to the tailgate and a tensioning mechanism positioned within the tailgate and connected to the support members to apply tension thereto. One of the cables extends from a first lateral end of the tailgate and the other of the cables extends from a second lateral end of the tailgate. The tensioning mechanism is operable between a first position wherein the cables are retracted with the tailgate closed and a second position wherein the cables are extended with the tailgate open. The tensioning mechanism includes a spring member biasing the tensioning mechanism toward the first position. A latch selectively engages the tensioning mechanism to releasably secure the tensioning mechanism in the first position with the tailgate closed. Preferably, the latch is centrally positioned between lateral ends of the tailgate.