A cupcake carrier for organizing and protecting cupcakes during storage and transit includes a container formed of a singled sheet of planar material and having flaps folded in assembly to form an upwardly opening cavity carrying an insert tray formed of a single sheet of planar material and having circular openings for lightly compressively holding the cupcakes in a grid array. The insert is sized smaller than the base of the container to provide slots about the periphery. The container includes a hinged lid having flaps that enter the slots in the closed position to reinforce the outer walls and prevent inner movement of the flaps during transit and storage.