US Patent 7308356 Wireless personalized self-service network

The present invention is a system that allows customers to use a mobile device or personal terminal to obtain complete product or service information so as to complete an impartial list. The system aides in the identification of a store or place of interest where the customer may obtain the list items. The system further provides the customer with directions to the store or place of interest, and to the needed item or service within the store, thereby increasing the customers efficiency. The list and directions may be dynamically changed based upon the customers changing needs and changing location.