The present invention provides a support device associated with an object such as a vehicle tailgate or a residential deck for holding an umbrella with an umbrella pole supporting at least one serving tray to provide shade from the sun for a user occupying a portion of the object. The support device comprises a bent plate support in contact with the object. At least one retainer strap with a hook at each end holds the bent plate in contact with the object. An umbrella pole support is connected to the bent plate support to receive and help hold the umbrella pole. At least one support collar is welded to the bent plate to receive and support the umbrella pole support. Additional accessories and applications are also realized within the scope of this invention including a fishing pole holder, a bowl holder and a light assembly for night use.