A box includes a bottom, a plurality of collapsible sides affixed to the bottom, and a lid for holding them in place. A support structure provided for the box includes sides that drop away from the center where an item or gift is stored. The bottom and sides are typically formed from a single piece of support material that may be scored where the side and bottom meet. This thickness of the scored area is thinner than that of the sides and bottom. This operates to allow the sides to be rotated upward to form around the item or gift stored within the box. Removal of the lid allows the sides to drop away from the stored item that rests on the bottom of the box.