US Patent 7362463 System for delivery of a brochure containing coded data

A system for delivering a brochure, including a computer system with a server adapted to provide and format visible information of a brochure and substantially invisible information including coded data indicative of an identity of the brochure and of at least one interactive element; a printer for simultaneously printing said visible information and said invisible information so as to produce said brochure; wherein the at least one user interactive element enables a user to indicate a request for further information relating to the contents of the brochure by interacting with the element using a sensing device which is adapted to transmit data indicating the request to the computer system.