The present invention provides a toner improved in dispersibility of a colorant in the toner particles and excellent in the color reproducibility including color mixability and transparency. The toner is also excellent in the stability in long-term of the chargeability and capable of forming images maintaining high image quality. The present invention provides a toner for forming a full-color image which includes at least toner particles containing a binder resin, a colorant and a wax, and inorganic fine particles, wherein the binder resin comprises a resin having polyester units which is synthesized by use of an aromatic carboxylic acid titanium compound as a catalyst, and the inorganic fine particles comprise fine titanium oxide particles.