Patent 7415717 was granted and assigned to Sony on August, 2008 by the United States Patent and Trademark Office.
A broadcasting system, receiving device, and method that allows the viewer to set conditions for the display of commercials (CMs) with broadcast programs. A broadcasting device transmits the programs and CMs via separate channels. A receiving device receives the separate channels and records the CM information. The receiving device combines the recorded CM information with the programs for display in accordance with customer requirements set by the viewer. The customer requirements are also sent back to the commercial broadcasting company to adjust the CMs transmitted to the viewer and the fees charged for viewing the programs.