In a digital still camera, an image quality selection screen is displayed on a LCD panel by depressing a function button. A color reproducing condition, ISO sensitivity of a CCD image sensor, and the number of recording pixels are selected from among various image quality adjustment items. Plural sub-screens, in which each image quality adjustment item is displayed, are selectively displayed in the image quality selection screen. The selected contents are confirmed and set when the function button is depressed again after selecting the predetermined image quality adjustment items.