US Patent 7453347 System for displaying an information package

A system for displaying an information package which achieves improved accuracy in the delivery of an advertising campaign. The system includes a remotely readable identification tag for holding an identifier, an interrogator for selectively remotely interrogating the tag to read the identifier, a processor responsive to the identifier read from the tag for obtaining, from a database, segment information that is associated with the identifier, and also responsive to the obtained segment information for designating the information package, and an information display unit for displaying the information package is also provided.