Patent attributes
A printing apparatus generates print data with a priority given to a processing speed over a quality of images, even without explicit instructions, when printing images which do not require a high quality. The printing apparatus includes a priority decision unit for deciding whether to prioritize a speed of processing the image data or a quality of the images at the time of printing, based on print content description data including information on layout instructions for printing the images. The printing apparatus also includes a print data generation unit for generating print data including the images, based on the print content description data, the decision made by the priority decision unit, and the image data, and a print unit for printing the print data generated by the print data generation unit.