The present invention relates to an improvement of tape rule, in particular to end portion of the measuring tape which includes measuring tape connecting portion and hook hanging portion, both parts are made in same material as whole body. The surface of measuring tape connecting portion is formed with rivets. The hook hanging portion of measuring tape has at least 1 mm thickness, its surface contains holes with enough depth to enclose a magnetic object, the magnet's thickness does not exceed the depth of the holes; the surface of hook hanging portion is wrapped with a holding element covering its front surface, rear surface, and the magnetic object enclosed.