A front projection screen assembly comprising, a rectangular sheet of a flexible screen material and a roller on which said flexible screen material may be wound and unwound, said flexible screen material defining a first plane in the unwound condition. The front projection screen assembly comprises top, bottom, left-hand and right-hand side frame members, framing said rectangular sheet of flexible screen material along respective top, bottom, left-hand and right-hand sides thereof. At least said side frame members comprise shape memory members.