Methods for creating a data structure for a dynamic web page that is associated with an account are provided. The methods include providing a setup form for a data structure associated with the account, wherein the data structure includes at least one data format and at least one field. Additionally, the methods can include receiving a data structure name for the data structure, receiving at least one field name related to the at least one field, and receiving at least one data format related to the data in the at least one field.