Patent attributes
A liquid ejection head having a plurality of ejection elements with liquid ejecting nozzles arranged in a matrix along a row direction and in a column direction which is substantially parallel to a sub-scanning direction along which either the head or a liquid ejection receiving medium is moved. Each group of ejection elements forming each column of the matrix having a heating element that is as long as the length of that column and that can heat the liquid prior to ejection. A prediction device predicts a number of the ejection elements to be driven in each of the column groups according to ejection data and a heating control device independently controls the heating elements of each column group according to the number of the ejection elements to be driven in that column group as predicted by the prediction device.