A lens cover apparatus for camera includes a housing, a cover, and a push rod. The cover is rotatably mounted to the housing to open/close a lens window for selectively exposing/shielding a lens of the camera. The push rod is manually movable with respect to the housing to induce a horizontal movement, which is converted into a rotary motion of the cover by a linkage mechanism that has a lever forming a groove movably receiving and guiding the cover.