Patent attributes
Systems and methods relating to a data model are described. The data model includes aspects of both static and dynamic data structures. In a typical implementation the dynamic data structures are used to store information whose organization and values may change responsive to the values of other data stored in the data model. The static data structures are used to store information whose structure and content are relatively more static. Tables within the static and dynamic data structures include a unique key configured to interrelate information stored in each data structure. The data model is illustrated using a customer relationship management (CRM) example. In this example, roles and relationships between business objects are stored in the dynamic data structures.