A look-alike substitute for a cigarette, from which a smokeless aroma of burning tobacco or other fragrances can be inhaled and a smoke-simulating aromatized powder can be emitted out, comprises a first chamber lined with a scratch-releasable, flavor-coated insert and a second chamber filled with micrometric powder. The release of the aroma is triggered by scratching the insert with a built-in wire brush. The aromatic compound is preferably deposited on the inner surface of a replaceable hollow tube. A number of different flavored tubes are provided as part of a kit. A specially designed tip gives the appearance of glowing embers.