Disclosed is a mask composition comprising:(1) a water insoluble substrate; and(2) an emulsified liquid composition comprising:(a) an oily component;(b) a hydrophilic surfactant;(c) a water-soluble thickening polymer which provides the liquid composition a viscosity of from about 500 mPa·s to about 60,000 mPa·s; and(d) an aqueous carrier.