An automotive wheel assembly that has a smooth, flush or continuous, transition surface between an outer wheel barrel and an inner wheel barrel, to enhance the aesthetic appearance of the automotive wheel is fabricated by a modification to the wheel design, construction, assembly and/or finishing process to impart a uniform aesthetic appearance throughout the inner and outer barrels of the wheel and a seamless transition, or “endless lip effect,” between the inner and outer barrels of the wheel. Various embodiments of the design incorporate one-piece, two-piece and three-piece automotive wheel assemblies.