The invention relates to liquid washing agents and detergents containing, as surfactants, at least one of the constituents of linear alkyl benzene sulfonate, olefin sulfonate, alkyl sulfate, and ether carboxylate and/or betaine and a non-ionic surfactant, and as color fixing agents, homopolymers or copolymers of diallyl-dimethyl-ammonium chloride or the reaction products of cyanamides with aldehydes and ammonium salts, or cyanamides with aldehydes and monoamines, or monoamines and/or polyamines with epichlorhydrine, or polyamines with cyanamides and amidosulphuric acid.