A holding device for a respiratory mask, especially for use in the field of sleep medicine, includes a headband which, in an application position, extends from the forehead area of the patient to behind the ear area of the patient, whereby the headband is provided with a flexible reinforcing insert for reinforcing the headband in a lateral direction. This makes it advantageously possible to provide the mask retention forces, which are necessary for reliably applying a respiratory mask, in a manner that is very compatible with regard to ergonomics.