An optical disc apparatus is adapted to load an optical disc inserted in a slot into a main body and to read and reproduce data stored on the optical disc. The optical disc apparatus temporarily prevents a loading means from loading an optical disc into the main body if a guide flag stored in a storage means is off when the optical disc is inserted in the slot. At the same time, the apparatus instructs a guide image outputting means to output a guide image that indicates a proper orientation in which the optical disc is to be inserted into the slot.