A device for rolling clothing and storing clothing in rolled form reduces wrinkling and visible folds. A particular article of clothing is easily accessed from storage. When used with a shirt, the device is placed on the back of the shirt, centered with the collar and slightly below the armpits. The shirt is then captured by the device and the shirt arms folded over. The shirt is then rolled starting with the collar. As the shirt is continued to be rolled the wrinkle reducing rolling device becomes an internal structural element to the shirt.