A neck supporting pillow apparatus that provides support for both the head and neck by way of adjustable inflation of the resting surface of the pillow is disclosed. An inflatable pillow structure has a head support section and a raised neck support section. The head support section includes a generally concave mid-portion bordered by generally planar side surfaces. The raised neck support includes a top surface that is generally convexly shaped to provide proper neck support. The pillow body defines an internal chamber with an openable cover to allow for insertion of a heat pack or cold pack. Independently inflatable firmness bladders allow for customization of support by increasing or decreasing the pressure in bladders.