US Patent 7578393 Packaging

The invention relates to the provision of package which can be used in a first condition for retail purposes such that an item or items and/or information relating to the item(s) within the package, can be viewed externally of the package, and a second condition for use as, for example, a gift, in which the item and/or information is masked from external view. In one embodiment the change between first and second conditions can be achieved by moving a flap of the packaging between first and second locations.