There is provided a media communication apparatus including an automatic selection unit which automatically selects a telecommunications carrier by preset criteria on the address of a speech terminal serving as a communication destination input at the time of call origination and a communication system which identifies the communication conventions of a server of the selected telecommunications carrier and communicates media in accordance with the communication conventions, wherein the communication system has an automatic identification unit which automatically identifies the communication protocol of the server of the selected telecommunications carrier, a session establishment unit which establishes a session according to the identified communication protocol, and a packet communication unit which communicates media in packets on the basis of the established session.