The present invention provides a packaging assembly for shipping and displaying a plurality of products. The packaging assembly includes a display stand and a plurality of display packs, each configured to hold one or more products. The display stand includes a base panel and left and right side panels projecting upward from the base panel's respective left and right edges. The left and right side panels each define a plurality of slots, with each slot of the left side panel cooperating with a slot of the right side panel to form a plurality of matched pairs of slots, each such matched pair of slots configured to receive at retain one of the display packs. Each slot includes a vertically non-linear section configured such that insertion of a display pack into each matched pair of slots causes the side walls to yieldably deform and thereby secure the display pack in its desired, upright orientation, despite repeated removal and replacement of the display packs by customers.