Patent 7634423 was granted and assigned to Sas (company) on December, 2009 by the United States Patent and Trademark Office.
A computer-implemented system and method for evaluating customer activity. Data about the customer activity is received and is used to generate actual data values associated with preselected business metrics. One or more business metric score cards may be generated to assess how the business metrics are performing as well as what business metrics can be changed to better meet business goals.