Methods and apparatus, including computer program products, for to advertisement forwarding storage and retrieval network. A method includes, in a network of interconnected computer system nodes, directing advertisement to a computer memory, directing data to a computer memory, continuously forwarding each of the unique data, independent of each other, from one computer memory to another computer memory in the network of interconnected computer system nodes without storing on any physical storage device in the network, continuously forwarding each of the unique advertisements, independent of each other, from one computer memory to another computer memory in the network of interconnected computer system nodes without storing on any physical storage device in the network, and retrieving one of the advertisements in response to an activity.