A liquid crystal display device includes at least a liquid crystal display panel, which uses a pair of transparent substrates which are arranged to face each other with liquid crystal disposed therebetween as an envelope, and a light guide plate, which guides light from a light source, being sequentially arranged from a viewer side. The liquid crystal display panel forms light reflection layers on a liquid-crystal-side surface of the light-guide-plate side transparent substrate using portions of respective pixels and forms color filters which face the light reflection layers on the liquid-crystal-side surface of one transparent substrate or a liquid-crystal-side surface of the other transparent substrate which faces the one transparent substrate. Light from the light source is irradiated such that respective colors thereof, which constitute three primary colors, are sequentially changed over.