A convertible display fixture comprising: a top portion; a front portion coupled to the top portion; at least one side portion coupled to the front portion; a back coupled to the at least one side portion; a bottom portion coupled to the front portion; wherein the top portion, the at least one side portion, the back portion, the bottom portion and the front portion form a shipping container; and wherein the top portion, the at least one side portion, the back portion and the bottom portion collapse towards the front portion to form a display fixture. In alternate embodiments, the convertible display fixture further comprises a collapsible lock box coupled to the front portion and top portion. Other embodiments further comprise at least one skid and at least one wheel coupled to the bottom portion.