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US Patent 7676405 System and method for media play forecasting

Patent 7676405 was granted and assigned to Google on March, 2010 by the United States Patent and Trademark Office.

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Patent
Patent
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Patent attributes

Current Assignee
Google
Google
0
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
76764050
Patent Inventor Names
Ryan Steelberg0
Scott Beauchamp0
Chad Steelberg0
Jos Bergmans0
Robert Gardner0
Date of Patent
March 9, 2010
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Patent Application Number
115507430
Date Filed
October 18, 2006
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Patent Citations Received
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US Patent 11907973 Advertising platform transaction management
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Patent Primary Examiner
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Matthew S Gart
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Patent abstract

Systems and methods are described for forecasting media play on a broadcast station. The technique involves collecting media play data from a broadcast station for a period just ended. The collected media play data is used to update historical media play data for the broadcast station. The updated historical media play data is then used to forecast spot inventory for the broadcast station for a next time period.

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