US Patent 7689454 Dynamic selection of groups of outbound marketing events

A database system and method for ordering marketing events for offering to candidates. The database system comprises a first database structure storing a first list identifying marketing events, a second database structure storing a second list of candidates, and a database manager software application stored on a computer readable medium. The database manager software application comprises a grouping tool and an optimization tool. The marketing events from the first list are divided into a first plurality of groups. The grouping tool is for dividing candidates from the second list into a second plurality of groups and matching a first group from first plurality of groups with a second group from the second plurality of groups. The optimization tool is for optimizing and sorting the marketing events from the first group for all candidates from the second group.