US Patent 7703114 Television system targeted advertising
Patent 7703114 was granted and assigned to Microsoft on April, 2010 by the United States Patent and Trademark Office.
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Television system targeted advertising is described. In an embodiment, a content provider monitors a real-time state of television-based systems for a power on/off state and a tuning configuration. The content provider delivers advertising content to one or more of the television-based systems when they are powered-on and configured to receive the advertising content. The one or more television-based systems then receive the advertising content to display a targeted advertisement for viewing. The content provider records how many of the television-based systems receive the advertising content, and records how many of the television-based systems that receive the advertising content then display the targeted advertisement for viewing.
US Patent 07703114 Television system targeted advertising US Patent 7703114 Television system targeted advertising
US Patent 07703114 Television system targeted advertising
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