For applying a label to an article, and with a RFID tag on the label also being separated from the article, and for minimizing the influence from the article on the tag, and for securing stable reading and writing of data, a label application device applies a label to which a RFID tag comprising an IC chip and communication antenna is fixed, to the article. A folding device folds a portion of the label having a tag-fixing area to which the RFID tag is fixed, such that the back side of the label is pushed to the surface side of the label so that the label portion protrudes to form an angle and is folded, and then applying the label to the article. A device acts on the label portion to form the fold.