Disclosed is a multi-purpose vacuum suction apparatus which can be easily attached to or detached from a smooth and hard object surface and which can substantially increase suction force. The multi-purpose vacuum suction apparatus includes an elastic member for returning one or more operating members to the original positions thereof, and a vacuum suction plate unit having a multi-purpose connector, wherein an ornamental member for use in various ornamentation or advertisement can be fitted into or assembled with the top end of the multi-purpose connector.