Patent attributes
A retractable banner display includes an easily replaceable banner core. Housing for the banner core includes an end cap with a reentrant opening on its top edge that receives and retains an end peg of the banner core. The end peg has a height greater than its width so that its movement is restricted within the reentrant opening. A retention member, such as a notch, may be included to hold the core within the reentrant opening when the banner is pulled to its extended position. A plurality of replacement banner cores may be included with a display assembly. The banner core may be configured to lock in a first orientation and unlock in a second orientation to assist in loading the core into the housing and assist in maintaining tension in the core. An adapter may be used to adjust the display angle of the banner.