US Patent 7731038 Promotional display system

By providing a pre-printed promotional system which employs two cooperating panels securely affixed to each other, with each panel being movable between a folded, compacted position and an unfolded, extended position, a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product is attained. In addition, in the preferred construction of the present invention, the promotional system of the present invention is constructed to produce a snapping or cracking sound whenever the promotional system is moved between its two alternate positions. Although the creation or production of a sound is not required, it has been found that the sound produced further enhances consumer surprise and interest.