A chin guard apparatus has a shell having a cup suitable for fitting upon a human chin, a resilient layer received within in the cup of the shell and having a periphery overlying an outer peripheral edge of the shell, a first strap affixed to one side of the shell and extending outwardly therefrom, and a second strap affixed to an opposite side of the shell and extending outwardly therefrom. A bladder is affixed to a surface of the resilient layer opposite the shell. Strap splitters are associated with each of the first and second straps so as to allow portions of the strap to be attached to different hook-ups of the helmet.