Patent attributes
A display assembly for automatically orienting a display item includes a base and a mounting member for mounting thereon the display item. The mounting member is removably mounted on the base to allow handling of the display item when removed and when mounted automatically moves from an unaligned orientation to an aligned display orientation. One alignment mechanism is magnetically operable and preferably includes first and second magnets respectively mounted on the base and mounting member wherein north and south poles of the first magnet align respectively with south and north poles of the second magnet to align the mounting member in the display orientation. Another alignment mechanism includes at least one camming surface for facilitating alignment of the mounting member and preferably camming surfaces respectively on the base and the mounting member which engage one another to facilitate to alignment.
