A non-asbestos friction material not containing a heavy metal and a heavy metallic compound as the blending ingredients of the friction material is provided with graphite and coke in total from 5 to 25 vol % in volume of friction material. A volume ratio of the graphite/coke is preferably from 2/1 to 7/1. An average particle size of the coke is preferably from 150 to 400 μm.