An image pickup apparatus of the present invention can eliminate the trouble of starting up the image pickup apparatus once to change settings in order to turn off a start-up picture image and mute start-up sound or operation sound. A method of controlling the same, a program for the method and a storage medium having the program stored therein all can attain such technological advantages. Start-up sound, operation sound after the start-up and display of a start-up picture image of the image pickup apparatus are inhibited by depressing a predetermined button in starting up the image pickup apparatus.